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Cagdas Kardes

Cagdas Kardes is a sales executive with extensive experience mainly in FMCG at various sales & trade marketing roles. In addition to his professional experience he gives lectures on international business topics and attends conferences as a key note speaker.

ARTICLES

2 months ago

Checkmate: Leaders vs Managers

There is no doubt that leadership and management overlap to some extent, but the differences become visible when you look at their influence areas.
By Cagdas Kardes 7 min read
4 months ago

Can Lipstick Save An Economy?

Sales of lipstick increase during times of recession, while sales of big ticket items drop. Economic downturn brings opportunities, but how can companies optimize this? 
By Cagdas Kardes 6 min read
5 months ago

Is Multitasking Slowing You Down?

According to research from the University of London, people who tried to multitask during a cognitive test experienced sharp declines in their IQ levels.
By Cagdas Kardes 2 min read
10 months ago

Would You Hire Your Customer?

First ever marketing in the history starts once bartering comes in place to exchange the goods and services. In the ancient Rome, traders who were shouting on the streets for marketing of their goods...
By Cagdas Kardes 10 min read
1 year ago

Will Discounters Invade The Middle East?

Clarence Saunders was just 14 years old when he started to work in a grocery store instead of working with a farmer's father on the field. Over time, he realized that customers who came to the...
1 year ago

What We Can Learn From The Roman Empire About Remotely Managing A Business

Marissa Mayer was only 39 when she took the helm of Yahoo in 2012. After spending her first few months at the company cafeteria meeting with anyone who wanted to talk to her and listening to them,...
By Cagdas Kardes 14 min read