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Disney CEO Bob Iger has departed Apple’s board of directors, as the two companies prepare to launch competing streaming services this fall.
Iger resigned on Tuesday, according to a regulatory filing on Friday.
The Hollywood executive’s departure came on the same day that Apple announced details of the Apple TV+ service, which debuts Nov. 1–ahead of Disney’s own streaming service, Disney+, which launches on Nov. 12.
Apple not only beat Disney to market; it undercut the Burbank entertainment giant on price, offering its service for $5 a month, versus Disney’s $7 monthly fee (albeit with considerably less content). The technology giant is offering a year of service free with the purchase of a new Apple device.
The space of Netflix rivals will soon be crowded with new entrants, including WarnerMedia’s HBO Max, which is hosting a media event on Oct. 29, and Comcast’s forthcoming NBCUniversal streaming service.
Iger’s departure seemed inevitable, as both companies moved on a collision course in the looming Hollywood streaming wars.
Apple and Disney each issued admiring statements on Friday, with Iger lauding Apple CEO Tim Cook in a statement to the New York Times, and Apple hailing the Disney executive as “exemplary.”
Neither company responded to Forbes’ request for comment.