21th Century Fox is expanding its television channels in the Middle East by launching three new channels that will include its first Fox-branded Arabic language channel.

The media giant already has a wide lineup of 12 channels in the region.

The new channels will include a lifestyle channel called Fox Life, a crime thriller channel called Fox Crime and the Arabic-language Rewayat channel which will be dedicated to Latin, Asian and European drama shows that will be dubbed in Arabic.

The international subsidiary of 21st Century Fox, Fox Network Group, will be producing original content for the Middle East channels.

The UAE-based Etisalat network providing mobile and television services will be the sole provider of the new Fox channels across the region.

According to Sanjay Raina, General Manager of Fox Network Group, the Middle East region has huge potential for pre-paid TV channels.

“We’re standing in a beautiful environment where we are just waiting for this growth,” he said.