20 Most Promising Egyptian Startups




Sherif ElRakabawy, Mohamed Ewis

Year Founded



Online price comparison

Sherif ElRakabawy came up with the idea for a price comparison tool for online shoppers while at the University of California at Berkeley in 2009. He teamed up with high school friend, Mohamed Ewis, a mechanical engineer with an MBA from INSEAD, to launch Yaoota in 2014. Participating retailers pay Yaoota when a user clicks through to its site from search results, paying Yaoota around ten cents per click. The startup had run out of money, and was on the verge of shutting down, when it got $2.7 million from an Abu Dhabi investment firm last year. Yaoota now operates in the U.A.E. and has plans to expand to Saudi Arabia by the end of this summer. 

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