The Seychelles Tourism Board is working on launching a campaign that aims at attracting a larger number of Middle East-based tourists to the African island.

The board announced that the campaign will be initiated from its regional office in Dubai, and will include outdoor advertising, taxi, SMS and YouTube videos promoting the island among potential visitors.

At least 20,000 Middle East holidaymakers have visited Seychelles since the beginning of 2017, with the UAE providing the largest chunk of travelers with 18,574 visitors followed by Qatar with 2,369 and Saudi Arabia with 1,465.

“It is important that we constantly look for ways to reach out to the discerning travelers as part of our strategy, so that we remain top of mind. For our source markets, this strategy is as important as our trade relationships,” Sherin Francis, chief executive of the STB, said.

“In the case of UAE and the Middle East region, they are source markets with good air connectivity, ideal for both short and long weekend breaks, given that we are visa-free.

“I believe that as a destination we should be able to appeal to the travelers from there,” she added.

The campaign is targeting an age group between 25 and 60 and will take place in the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.