Ambareen Musa founded financial product comparison site Souqalmal in 2012, a time when she says people in the Middle East weren’t talking about fintech. Watch the video to find out what she thinks about fintech in the region and how the industry has changed since she started her company.

For more on fintech in the region, see Forbes Middle East’s list of the Top 20 Fintech Startups In The Middle East.