The fashion industry in the UAE is unprecedented in its evolving landscape, which adapts to the latest trends and designs that cater for both native and international clientele.
The retail market in the UAE attracts many foreign investments from leading brands such as Dolce and Gabbana and high profile fashion leaders such as Vogue Arabia.
Dolce & Gabanna recently released a dedicated ‘modest-wear’ range, joining the likes of Oscar de la Renta and Tommy Hilfiger.
It is not only the international trends that are making their mark in the UAE, but a rise in modest clothing, which caters for the demand from women in the Middle East and those who like to dress modestly with style.
There are an increasing number of Emirati designers who are tapping into creating innovative designs to keep up with the growing demand for more variety.
“Fashion will be at the very heart of the Noon experience,” Alabbar added, as he highlighted his hopes to provide a real sense of varied fashion for customers shopping online.
Emirati designers have realized that variety in fashion is key to positioning the UAE as one of the major fashion capitals in the world and with the rise in modest, Islamic fashion, the industry is expected to boom.
According to a report by Thomson Reuters, the fashion sector of Islamic clothing in the UAE alone, is expected to be worth $484 billion by 2019.
Modest apparel has seen a growing niche market of clothing such as the abaya and jilbab that have also been featured on catwalks at Dubai’s Fashion week, Fashion Forward and other events from around the world.
Modest fashion was specifically designed to help Muslim women in dressing in accordance to their faith whilst still expressing their preferences in style.
However, the market has now diversified as more and more fashion labels are catering for the niche sector and by doing so are further propelling the UAE as a major player in innovative fashion.
Although there is still room for the growth of the industry, there are many international fashion brands that have increased market intelligence and have become better prepared for the local business culture in the UAE.
Global fashion executives will be looking to Dubai for its strength in its fashion offerings that exude both style, consumer demand and innovation.
With Arab Fashion Week being dubbed as one of the five most important fashion weeks in the world, the future of the industry looks set to thrive.
Tasnim Nazeer, award-winning journalist & author.