Forbes Middle East


The A-List X-Man: Mohammed Khammas On The Course To Evolve Entertainment

Waleed Hmidan

The CEO for Al Ahli Holding Group turned his passion for pop culture into a lucrative enterprise. His comic collectible store, Comicave, featuring over 5,000 comic and manga titles, was a step towards further diversification. Now, he wants to get into the minds of his consumers.

As the business landscape in the Middle East changes, Khammas is steering Al Ahli Holding Group to focus on consumer experiences to remain relevant. His latest venture, Human X, aims to tap into the extremely well-connected U.A.E. population by using data collected through social media and other insights to understand the behavioral science behind consumer choices.

Waleed is a filmmaker with a dozen short films in his filmography, some of which have been featured in film festivals and won awards. He holds a BA honors degree in Filmmaking from Middlesex university, Dubai. At Forbes Middle east, he is responsible of transforming print content into video format, filming interviews of the region’s business leaders and pioneers as well as filming events for Forbes Middle east, and editing said videos for the website and social media.

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