Business / #ForbesBusiness

July 30, 2017,   12:00 PM

How GCC Businesses Are Tapping Into Social Media To Enhance Their Branding

Tasnim Nazeer

Tasnim Nazeer is an award-winning journalist, author, and Universal Peace Federation Ambassador. She has written for The Huffington Post, CNN, BBC, and others. She was awarded the FIPP global network of media Rising Stars in Media Award 2018 and the Ibn Battuta Award for Excellence in Media 2013 for writing on a range of topics from business and entrepreneurship to human rights and world news. FULL BIO

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The use of social media has grown exponentially along with the opportunity for Gulf businesses to tap into the sector and enhance their brands.

Social media platforms such as Facebook, Twitter and Instagram have a potential outreach of billions around the world, which helps businesses connect more efficiently with a wider international customer base.

The retail industry in GCC countries is one sector that has seen a phenomenal seven million active followers on social media channels across the region on Facebook alone. There are many ways that businesses in the Gulf can utilize social media platforms for marketing, promotion, sales and up-sells to further grow their respective brands.

Many leading companies have their own official Facebook page and Twitter account which is a good way to start in creating marketing strategies, such as utilizing Facebook ads and updating customers on the latest news regarding company events. Many companies post regularly online to interact with their customers and spur user end engagement. This can be done through creating corporate Facebook videos, product teasers or even event trailers related to business offerings.

The GCC flourishes with innovation and creativity, set in a lucrative hub, there is ample opportunity for investments in social media which can only further grow a businesses outreach, support a marketing strategy and even increase profitability.

The top three main social media platforms used by GCC businesses in 2017 are Facebook, Twitter and LinkedIn. Through investing in these platforms, GCC businesses have been able to keep up with competitive companies and strive to increase visibility online. An example of this is the fact the GCC’s fast-moving consumer goods market is expected to reach $270 billion by 2018, which presents industry experts with increased competition to be noticed in an already expanded market.

Gulf SME’s are also recognizing the importance of social media noting the ease in generating new business clients with 34%  of Gulf SME’s expressing the fact that they had attracted new customers through the utilization of social media advertising. Investing in social media advertising such as Facebook and Twitter ads is key to brand awareness.

Social media enables businesses to find their ideal customers by optimizing advanced settings within their ads to target specific groups of people through specifying preferences such as gender, age, location, demographics and the potential customer interests. This is why many leading retail brands have spearheaded success and grown their businesses in a relatively short time due to utilising social media as a platform to reach a wider international audience and build credibility.

The internet is thriving with many businesses making their online presence. Visibility for Gulf businesses is key in paving the way forward for a profitable future that enables brands to grow and increase their product offerings to a global audience.

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