AlMadani has been CEO of RCU since its establishment in 2017. The archaeological and cultural destination has over 5,000 hospitality keys across five heritage sites: AlUla Old Town, Dadan, Jabal Ikmah, Nabataean Horizon, and Hegra Historical City. AlMadani is a board member for the newly established Boutique Group and is the president of the Saudi Arabian Ballooning Federation. Previously, he was the founding CEO of the General Entertainment Authority in Saudi Arabia. He also cofounded TalentS, a Saudi-based creative learning startup.