{"id":1164,"date":"2021-02-03T10:29:47","date_gmt":"2021-02-03T10:29:47","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=1164"},"modified":"2021-02-03T18:00:11","modified_gmt":"2021-02-03T18:00:11","slug":"melda-yasar-cebe","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/","title":{"rendered":"Melda Yasar Cebe"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-1 list_image\">    <img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min-66x66.jpg 66w, 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https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min-1024x1024.jpg 1024w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six title_text\" style=\"font-size:1.3em !important;margin-top:0px;margin-bottom:20px;\"><h6 class=\"title-heading-left\" style=\"margin:0;font-size:1em;color:#777777;\">    <style type=\"text\/css\">\n      .parent_link:hover{\n        color:#777777;\n      }\n    <\/style>\n\n        <a class=\"parent_link\" style=\"color:#777777;\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/\">The Middle East\u2019s Power Businesswomen 2021<\/a>\n  <\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two list_rank_number\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Rank: <span class=\"ranking_details\">#27<\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"font-family:&quot;Arial, Helvetica, sans-serif&quot;;font-weight:400;margin:0;color:#d00436;\">    <div class=\"_22Ymv\">Melda Yasar Cebe<\/div>\n    \n  <\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category3\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Title: <span class=\"ranking_details\">Managing Director, Middle East And Africa<\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category2\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Nationality: <span class=\"ranking_details\"> Turkish<\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two list_category2\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Company:Kraft Heinz MENA LLC <\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two list_category1\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Sector: <span class=\"ranking_details\"> Food and Beverage<\/span><\/span><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\"><div class=\"_22Ymv\">\n<p class=\"p1\">Cebe is a trained chemical engineer with 19 years of experience in FMCG companies including Procter &#038; Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has become the regional market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-3\">  <style type=\"text\/css\">\n    .nav_link, .nav_link:hover {\n      color: #D00436 !important;\n      font-size: 16px;\n      margin: 0 10px;\n    }\n    .nav_link i {\n        font-size: 13px;\n    }\n    .nav_link{\n      overflow: hidden;\n      white-space: nowrap;\n    }\n    @media only screen and (min-width: 768px) {\n      .Next{\n        text-align: right;\n      }\n      .previous{\n        text-align: left;\n      }\n    }\n  <\/style>\n  <div class=\"row\">\n    <div class=\"navigation\">\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                    <div class=\"previous\">\n            \n            <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/hoda-mansour\/\" title=\"Hoda Mansour\">\n              <i class=\"fa fa-chevron-left\" aria-hidden=\"true\" node-item=\"165\"><\/i>\n              Hoda Mansour<\/a>\n\n            <\/div>\n              <\/div>\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                  <div class=\"Next\">\n          <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/christelle-saghbini\/\" title=\"Christelle Saghbini\">Christelle Saghbini          <i class=\"fa fa-chevron-right\" aria-hidden=\"true\" node-item=\"156\"><\/i>\n            \n          <\/a>\n          \n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination .current {border-color: #000000; 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She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has become the regional market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/","og_locale":"en_US","og_type":"article","og_title":"Melda Yasar Cebe","og_description":"Cebe is a trained chemical engineer with 19 years of experience in FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. 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Heinz has become the regional market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.","og_url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/","og_site_name":"Forbes Lists","article_modified_time":"2021-02-03T18:00:11+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/","url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/","name":"Melda Yasar Cebe - Forbes Lists","isPartOf":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/#primaryimage"},"image":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-east-power-businesswomen-2021\/melda-yasar-cebe\/#primaryimage"},"thumbnailUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/03174839\/27-Melda-min.jpg","datePublished":"2021-02-03T10:29:47+00:00","dateModified":"2021-02-03T18:00:11+00:00","description":"Cebe is a trained chemical engineer with 19 years of experience in FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. 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