{"id":51953,"date":"2025-03-14T07:11:50","date_gmt":"2025-03-14T07:11:50","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=51953"},"modified":"2025-03-26T14:13:03","modified_gmt":"2025-03-26T14:13:03","slug":"e-money","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/","title":{"rendered":"e&#038; money *"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container white-container max-width-1100 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1 list-year\" style=\"text-align:center;\"><p>THE MIDDLE EAST\u2019S<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 main-list-name\"><p><a href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\">Fintech 50<\/a><\/p>\n<\/div><style>\n.main-list-name p a{\n  color:black !important;\n}\n.main-list-name a:hover{\n   color:black !important;\n}\n.forbes-logo-img img{\n    max-width:200px !important;\n    padding:10px 0px;\n}\n.main-list-name p{\n\tfont-family: \"SchnyderM\" !important;\n    font-size: 150px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height: 150px !important;\n    margin-bottom: 50px;\n    font-weight: bold;\n    letter-spacing:0px !important;\n}\n.max-width-1100{\n     max-width: 1500px;\n     margin: 0 auto !important;\n}\n.list-year p{\n   font-size:20px;\n    margin:30px auto;\n    color:white;\n    background:red !important;\n    width:230px;\n    font-family: \"Euclid\" !important;\n    font-weight:bold;\n}\n.main-list-name h2{\n    font-family: \"SchnyderL\" !important;\n    font-size: 65px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height:80px!important;\n    margin-bottom:0px !important;\n    \n}\n\n@media only screen and (max-width: 600px) {\n    .main-list-name h2{\n    font-family: \"EuclidFlex-Bold\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 23px !important;\n    line-height: 35px !important;\n    }\n  \n  .list-year p{\n      font-size: 16px !Important; \n      width: 170px !important;\n      margin:10px auto !important;\n      \n    }\n  .main-list-name p{\n    font-family: \"SchnyderM\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 25px !important;\n    line-height: 30px !important;\n    font-weight: bold;\n  }\n}\n\n.main-list-name h2{\n    font-weight:bold !important;\n    letter-spacing:-2px;\n    font-family: \"Euclid\" !important;\n}\n\n\n<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 50px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-right : 10px;padding-left : 10px;}}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container custom_ads nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-small-visibility fusion-no-medium-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"forbe-7054732\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-1084829906376-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21752631353\/forbes-ws-001', [[728,90],[970,250]], 'gpt-ad-1084829906376-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-1084829906376-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-1084829906376-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-1084829906376-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-medium-visibility fusion-no-large-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-4114333968877-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21752631353\/AR-MOB-list-LDBD', [320,50], 'gpt-ad-4114333968877-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-4114333968877-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-4114333968877-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-4114333968877-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-3 list_image\">    <img decoding=\"async\" width=\"1181\" height=\"1181\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"e&amp; money CEO Melike Kara Tanrikulu\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-66x66.jpg 66w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-150x150.jpg 150w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-200x200.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-300x300.jpg 300w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-400x400.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-600x600.jpg 600w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-768x768.jpg 768w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-800x800.jpg 800w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money-1024x1024.jpg 1024w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg 1181w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;color:#d00436;\">\n<style type=\"text\/css\">\n  @media only screen and (max-width: 600px) {\n    .custom_line_height{\n      line-height: 40px !important;\n    }\n  }\n\n<\/style>\n<h1 class=\"title-heading-left custom_line_height\" style=\"margin:0;color:#d00436;\"><span class=\"custom_rank\">9. <\/span><span class=\"list_entry_title\">e&amp; money *<\/span><\/h1>\n\n\n<\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Description: <\/span><span class=\"custom-spk-value-new\">Financial super-app<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Headquarters: <\/span><span class=\"custom-spk-value-new\">U.A.E.<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Date of Establishment: <\/span><span class=\"custom-spk-value-new\">2019<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">CEO: <\/span><span class=\"custom-spk-value-new\">Melike Kara Tanrikulu<\/span><\/div>\n\n\n<\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\">\n<style type=\"text\/css\">\n  ._22Ymv{\n    font-family: \"Euclid\" !important;\n    color: black !important;\n    margin-top: 10px;\n  }\n  \n<\/style>\n<div class=\"_22Ymv\">\n<p>The fintech arm of e&amp; life, e&amp; money is a financial super-app for payment solutions, including remittances, merchant payments, bill payments, card payments, investments and loans. The app had been downloaded 2.5 million times as of December 2024. It had over 1.5 million subscribers and had issued a million digital and physical cards as of February 2025. Its international money transaction value nearly tripled in 2024 compared to 2023. In 2025, it plans to launch Wage Protection System services, enable customers to buy, store, and manage digital gold, and introduce micro-lending solutions. <\/p>\n<\/div>\n\n\n\n<\/div><div class=\"fusion-text fusion-text-5\">  <style type=\"text\/css\">\n    .nav_link, .nav_link:hover {\n      color: #D00436 !important;\n      font-size: 16px;\n      margin: 0 10px;\n    }\n    .nav_link i {\n        font-size: 13px;\n    }\n    .nav_link{\n      overflow: hidden;\n      white-space: nowrap;\n    }\n    @media only screen and (min-width: 768px) {\n      .Next{\n        text-align: right;\n      }\n      .previous{\n        text-align: left;\n      }\n    }\n  <\/style>\n  <div class=\"row\">\n    <div class=\"navigation\">\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                    <div class=\"previous\">\n            \n            <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/thndr\/\" title=\"Thndr\">\n              <i class=\"fa fa-chevron-left\" aria-hidden=\"true\" node-item=\"165\"><\/i>\n              Thndr<\/a>\n\n            <\/div>\n              <\/div>\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                  <div class=\"Next\">\n          <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/valu\/\" title=\"Valu\">Valu          <i class=\"fa fa-chevron-right\" aria-hidden=\"true\" node-item=\"156\"><\/i>\n            \n          <\/a>\n          \n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}<\/style><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-3 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-3 .fusion-popover, .fusion-fullwidth.fusion-builder-row-3 .tooltip-shortcode {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#000000;border-left-color:#000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #000000;border-color: #000000;}#main .fusion-fullwidth.fusion-builder-row-3 .post .blog-shortcode-post-title a:hover {color: #000000;}.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 50px;margin-top : -25px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":52850,"parent":51634,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-51953","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>e&amp; money * - The Middle East\u2019s Fintech 50 2025 - Forbes Lists<\/title>\n<meta name=\"description\" content=\"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e&amp; money *\" \/>\n<meta property=\"og:description\" content=\"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Lists\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T14:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1181\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/\",\"name\":\"e& money * - The Middle East\u2019s Fintech 50 2025 - Forbes Lists\",\"isPartOf\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg\",\"datePublished\":\"2025-03-14T07:11:50+00:00\",\"dateModified\":\"2025-03-26T14:13:03+00:00\",\"description\":\"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores\",\"breadcrumb\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage\",\"url\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg\",\"contentUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg\",\"width\":1181,\"height\":1181,\"caption\":\"e& money CEO Melike Kara Tanrikulu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Middle East\u2019s Fintech 50 2025\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"e&#038; money *\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\",\"name\":\"Forbes Lists\",\"description\":\"Forbes Middle East\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"e& money * - The Middle East\u2019s Fintech 50 2025 - Forbes Lists","description":"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/","og_locale":"en_US","og_type":"article","og_title":"e& money *","og_description":"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores","og_url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/","og_site_name":"Forbes Lists","article_modified_time":"2025-03-26T14:13:03+00:00","og_image":[{"width":1181,"height":1181,"url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/","url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/","name":"e& money * - The Middle East\u2019s Fintech 50 2025 - Forbes Lists","isPartOf":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage"},"image":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage"},"thumbnailUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg","datePublished":"2025-03-14T07:11:50+00:00","dateModified":"2025-03-26T14:13:03+00:00","description":"Lucky ONE provides financial solutions, including credit products, offers, and cashback rewards. It works with a merchant network of more than 20,000 local and international stores","breadcrumb":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#primaryimage","url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg","contentUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/03\/14114200\/9.-e-money.jpg","width":1181,"height":1181,"caption":"e& money CEO Melike Kara Tanrikulu"},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/e-money\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.forbesmiddleeast.com\/lists\/"},{"@type":"ListItem","position":2,"name":"The Middle East\u2019s Fintech 50 2025","item":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2025\/"},{"@type":"ListItem","position":3,"name":"e&#038; money *"}]},{"@type":"WebSite","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website","url":"https:\/\/www.forbesmiddleeast.com\/lists\/","name":"Forbes Lists","description":"Forbes Middle East","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/51953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/comments?post=51953"}],"version-history":[{"count":13,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/51953\/revisions"}],"predecessor-version":[{"id":52890,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/51953\/revisions\/52890"}],"up":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/51634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media\/52850"}],"wp:attachment":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media?parent=51953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}