{"id":57821,"date":"2025-07-16T07:00:23","date_gmt":"2025-07-16T07:00:23","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=57821"},"modified":"2025-07-23T15:04:05","modified_gmt":"2025-07-23T15:04:05","slug":"ashraf-elafifi","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2025\/ashraf-elafifi\/","title":{"rendered":"Ashraf ElAfifi"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container white-container max-width-1100 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1 main-list-name\"><p><a href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2025\">Global Meets Local 2025<\/a><\/p>\n<\/div><style>\n.main-list-name p a{\n  color:black !important;\n}\n.main-list-name a:hover{\n   color:black !important;\n}\n.forbes-logo-img img{\n    max-width:200px !important;\n    padding:10px 0px;\n}\n.main-list-name p{\n\tfont-family: \"SchnyderM\" !important;\n    font-size: 110px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height: 110px !important;\n    margin-bottom: 50px;\n    font-weight: bold;\n    letter-spacing:0px !important;\n}\n.max-width-1100{\n     max-width: 1500px;\n     margin: 0 auto !important;\n}\n.list-year p{\n   font-size:20px;\n    margin:30px auto;\n    color:white;\n    background:red !important;\n    width:230px;\n    font-family: \"Euclid\" !important;\n    font-weight:bold;\n}\n.main-list-name h2{\n    font-family: \"SchnyderL\" !important;\n    font-size: 65px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height:80px!important;\n    margin-bottom:0px !important;\n    \n}\n\n@media only screen and (max-width: 600px) {\n    .main-list-name h2{\n    font-family: \"EuclidFlex-Bold\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 23px !important;\n    line-height: 35px !important;\n    }\n  \n  .list-year p{\n      font-size: 16px !Important; \n      width: 170px !important;\n      margin:10px auto !important;\n      \n    }\n  .main-list-name p{\n    font-family: \"SchnyderM\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 25px !important;\n    line-height: 30px !important;\n    font-weight: bold;\n  }\n}\n\n.main-list-name h2{\n    font-weight:bold !important;\n    letter-spacing:-2px;\n    font-family: \"Euclid\" !important;\n}\n\n\n<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 50px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-right : 10px;padding-left : 10px;}}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"margin-top:20px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.cibeg.com\/\" target=\"_blank\" aria-label=\"970&#215;250\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"970\" height=\"250\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250.jpg\" class=\"img-responsive wp-image-58631\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250-200x52.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250-400x103.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250-600x155.jpg 600w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250-800x206.jpg 800w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063451\/970x250.jpg 970w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 970px\" \/><\/a><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-medium-visibility fusion-no-large-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"margin-top:10px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.cibeg.com\/\" target=\"_blank\" aria-label=\"320&#215;50\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"320\" height=\"50\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063447\/320x50.jpg\" class=\"img-responsive wp-image-58630\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063447\/320x50-200x31.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/15063447\/320x50.jpg 320w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 320px\" \/><\/a><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-2 list_image\">    <img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ashraf ElAfifi\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-66x66.jpg 66w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-150x150.jpg 150w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-200x200.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-300x300.jpg 300w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-400x400.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-600x600.jpg 600w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-768x768.jpg 768w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-800x800.jpg 800w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi-1024x1024.jpg 1024w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2025\/07\/11091220\/029_Ashraf-ElAfifi.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;color:#d00436;\">\n<style type=\"text\/css\">\n  @media only screen and (max-width: 600px) {\n    .custom_line_height{\n      line-height: 40px !important;\n    }\n  }\n\n<\/style>\n<h1 class=\"title-heading-left custom_line_height\" style=\"margin:0;color:#d00436;\"><span class=\"custom_rank\">29. <\/span><span class=\"list_entry_title\">Ashraf ElAfifi<\/span><\/h1>\n\n\n<\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Designation: <\/span><span class=\"custom-spk-value-new\">President\u2014IMEA<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Company: <\/span><span class=\"custom-spk-value-new\">Henkel<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Nationality: <\/span><span class=\"custom-spk-value-new\">Egyptian<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Global Headquarters: <\/span><span class=\"custom-spk-value-new\"> Germany<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Sector: <\/span><span class=\"custom-spk-value-new\">Consumer Goods<\/span><\/div>\n\n\n<\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\">\n<style type=\"text\/css\">\n  ._22Ymv{\n    font-family: \"Euclid\" !important;\n    color: black !important;\n    margin-top: 10px;\n  }\n  \n<\/style>\n<div class=\"_22Ymv\">\n<p>Ashraf ElAfifi was appointed to the current position in 2010, having been at Henkel for over 32 years. He also serves as the corporate senior vice president for Henkel Consumer Brands for High Growth, overseeing the consumer business in approximately 40 countries. In July 2024, Henkel launched its cutting-edge beauty care production facility in Riyadh and achieved 100% renewable electricity across all its manufacturing sites in the Middle East and Africa region. 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