{"id":6295,"date":"2021-10-31T06:47:34","date_gmt":"2021-10-31T06:47:34","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=6295"},"modified":"2021-10-31T08:47:12","modified_gmt":"2021-10-31T08:47:12","slug":"ashraf-el-afifi","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2021\/ashraf-el-afifi\/","title":{"rendered":"Ashraf El-Afifi"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none full-width-image-banner\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/28065428\/Web-Banner-Global-Meets-Local_1600_8001.png\" class=\"img-responsive wp-image-6555\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/28065428\/Web-Banner-Global-Meets-Local_1600_8001-200x100.png 200w, 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0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0 !important;padding-right : 0 !important;margin-right : 0;padding-bottom : 0 !important;padding-left : 0 !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"forbe-3665245012\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-8205969154486-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21752631353\/forbes-ws-001', [[728,90],[970,250]], 'gpt-ad-8205969154486-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-8205969154486-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-8205969154486-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( 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ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-4761107539855-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 20px;}}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-1 list_image\">    <img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ashraf El-Afifi\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-66x66.jpg 66w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-150x150.jpg 150w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-200x200.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-300x300.jpg 300w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-400x400.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-600x600.jpg 600w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-768x768.jpg 768w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-800x800.jpg 800w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1-1024x1024.jpg 1024w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/10\/31084326\/35-Ashraf-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six title_text\" style=\"font-size:1.3em !important;margin-top:0px;margin-bottom:20px;\"><h6 class=\"title-heading-left\" style=\"margin:0;font-size:1em;color:#777777;\">    <style type=\"text\/css\">\n      .parent_link:hover{\n        color:#777777;\n      }\n    <\/style>\n\n        <a class=\"parent_link\" style=\"color:#777777;\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2021\/\">Global Meets Local 2021<\/a>\n  <\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"margin:0;color:#d00436;\">    <div class=\"_22Ymv\">Ashraf El-Afifi<\/div>\n    \n  <\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Rank: 35<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Company: Henkel<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Designation: President\u2014India, Middle East, and Africa<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Sector: Consumer goods<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Nationality: Egyptian<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">Global headquarters: Germany<br \/>\n<\/span><\/p><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><p><span class=\"rank_heading\">MENA headquarters: U.A.E.<br \/>\n<\/span><\/p><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\"><div class=\"_22Ymv\">\n<p>El-Afifi has\u00a0been\u00a0with Henkel for 29 years. In 2011, he became the first leader from an emerging market to be promoted to top management within Henkel. He leads more than 3,850 people. In addition to heading the IMEA region, he also heads Henkel\u2019s laundry and homecare businesses in Latin America and Asia Pacific. In November 2020, Henkel partnered with Dubai Municipality\u2019s Children\u2019s City to launch its first permanent Researchers\u2019 World Science Lab for children. Henkel\u2019s sales increased by 21.7% in the Middle East and Africa in the first quarter of 2021 compared to the same period in 2020.\u00a0Regional revenues were $1.4 billion in 2020.<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-3\">  <style type=\"text\/css\">\n    .nav_link, .nav_link:hover {\n      color: #D00436 !important;\n      font-size: 16px;\n      margin: 0 10px;\n    }\n    .nav_link i {\n        font-size: 13px;\n    }\n    .nav_link{\n      overflow: hidden;\n      white-space: nowrap;\n    }\n    @media only screen and (min-width: 768px) {\n      .Next{\n        text-align: right;\n      }\n      .previous{\n        text-align: left;\n      }\n    }\n  <\/style>\n  <div class=\"row\">\n    <div class=\"navigation\">\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                    <div class=\"previous\">\n            \n            <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2021\/fadi-pharaon\/\" title=\"Fadi Pharaon\">\n              <i class=\"fa fa-chevron-left\" aria-hidden=\"true\" node-item=\"165\"><\/i>\n              Fadi Pharaon<\/a>\n\n            <\/div>\n              <\/div>\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                  <div class=\"Next\">\n          <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2021\/arshad-ghafur\/\" title=\"Arshad Ghafur\">Arshad Ghafur          <i class=\"fa fa-chevron-right\" aria-hidden=\"true\" node-item=\"156\"><\/i>\n            \n          <\/a>\n          \n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination .current {border-color: #000000; 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In 2011, he became the first leader from an emerging market to be promoted to top management within Henkel. He leads more than 3,850 people. In addition to heading the IMEA region, he also heads Henkel\u2019s laundry and homecare businesses in Latin America and Asia Pacific. In November 2020, Henkel partnered with Dubai Municipality\u2019s Children\u2019s City to launch its first permanent Researchers\u2019 World Science Lab for children. Henkel\u2019s sales increased by 21.7% in the Middle East and Africa in the first quarter of 2021 compared to the same period in 2020.\u00a0Regional revenues were $1.4 billion in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-2021\/ashraf-el-afifi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ashraf El-Afifi\" \/>\n<meta property=\"og:description\" content=\"El-Afifi has\u00a0been\u00a0with Henkel for 29 years. In 2011, he became the first leader from an emerging market to be promoted to top management within Henkel. He leads more than 3,850 people. In addition to heading the IMEA region, he also heads Henkel\u2019s laundry and homecare businesses in Latin America and Asia Pacific. 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