{"id":687,"date":"2020-12-27T11:14:12","date_gmt":"2020-12-27T11:14:12","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=687"},"modified":"2021-02-21T18:10:51","modified_gmt":"2021-02-21T18:10:51","slug":"melda-yasar-cebe","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/","title":{"rendered":"Melda Yasar Cebe"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-1 list_image\">    <img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-66x66.jpg 66w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-150x150.jpg 150w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-200x200.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-300x300.jpg 300w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-400x400.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-600x600.jpg 600w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-768x768.jpg 768w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-800x800.jpg 800w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda-1024x1024.jpg 1024w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-six title_text\" style=\"font-size:1.3em !important;margin-top:0px;margin-bottom:20px;\"><h6 class=\"title-heading-left\" style=\"margin:0;font-size:1em;color:#777777;\">Global Meets Local \u2013 Top 50 Executives Regional Executives Heading International Companies<\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two list_rank_number\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Rank: <span class=\"ranking_details\">#40<\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:20px;\"><h1 class=\"title-heading-left\" style=\"font-family:&quot;Arial, Helvetica, sans-serif&quot;;font-weight:400;margin:0;color:#d00436;\"><div class=\"_22Ymv\" style=\"text-align: left;\">\n<div class=\"_22Ymv\">Melda Yasar Cebe<\/div>\n<div class=\"_22Ymv\">\u00a0<\/div>\n<\/div><\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category1\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Sector:  <span class=\"ranking_details\">Food and Beverage <\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category2\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Company: Kraft Heinz<\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two list_category3\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\"> Designation: <span class=\"ranking_details\"> Managing Director, Middle East And Africa <\/span><\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"rank_heading\">Nationality: <span class=\"ranking_details\"> Turkish <\/span> <\/span><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-six list_category5\" style=\"font-size:1.2em !important;margin-top:0px;margin-bottom:20px;\"><h6 class=\"title-heading-left\" style=\"font-family:&quot;PT Sans&quot;;font-weight:400;margin:0;font-size:1em;color:#ffffff;\"><span class=\"rank_heading\"> Headquarters: <span class=\"ranking_details\"> United States <\/span><\/span><\/h6><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:20px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-six list_category6\" style=\"font-size:1.2em !important;margin-top:0px;margin-bottom:20px;\"><h6 class=\"title-heading-left\" style=\"font-family:&quot;PT Sans&quot;;font-weight:400;margin:0;font-size:1em;color:#ffffff;\"><span class=\"rank_heading\"> Local Headquarters: <span class=\"rankning_details\"> U.A.E.<\/span><\/span><\/h6><\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\"><div class=\"_22Ymv\">\n<div class=\"_22Ymv\">Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter &amp; Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.<\/div>\n<div class=\"_22Ymv\">\u00a0<\/div>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-3\">  <style type=\"text\/css\">\n    .nav_link, .nav_link:hover {\n      color: #D00436 !important;\n      font-size: 16px;\n      margin: 0 10px;\n    }\n    .nav_link i {\n        font-size: 13px;\n    }\n    .nav_link{\n      overflow: hidden;\n      white-space: nowrap;\n    }\n    @media only screen and (min-width: 768px) {\n      .Next{\n        text-align: right;\n      }\n      .previous{\n        text-align: left;\n      }\n    }\n  <\/style>\n  <div class=\"row\">\n    <div class=\"navigation\">\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                    <div class=\"previous\">\n            \n            <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/elie-khouri\/\" title=\"Elie Khouri\">\n              <i class=\"fa fa-chevron-left\" aria-hidden=\"true\" node-item=\"165\"><\/i>\n              Elie Khouri<\/a>\n\n            <\/div>\n              <\/div>\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                  <div class=\"Next\">\n          <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/amr-k-el-leithy\/\" title=\"Amr K. El Leithy\">Amr K. El Leithy          <i class=\"fa fa-chevron-right\" aria-hidden=\"true\" node-item=\"156\"><\/i>\n            \n          <\/a>\n          \n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-1 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-1 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-1 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-1 .fusion-popover, .fusion-fullwidth.fusion-builder-row-1 .tooltip-shortcode {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#000000;border-left-color:#000000;}#wrapper .fusion-fullwidth.fusion-builder-row-1 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #000000;border-color: #000000;}#main .fusion-fullwidth.fusion-builder-row-1 .post .blog-shortcode-post-title a:hover {color: #000000;}.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 50px;margin-top : -25px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1451,"parent":533,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-687","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melda Yasar Cebe - Forbes Lists<\/title>\n<meta name=\"description\" content=\"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter &amp; Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melda Yasar Cebe\" \/>\n<meta property=\"og:description\" content=\"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter &amp; Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Lists\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-21T18:10:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/\",\"name\":\"Melda Yasar Cebe - Forbes Lists\",\"isPartOf\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg\",\"datePublished\":\"2020-12-27T11:14:12+00:00\",\"dateModified\":\"2021-02-21T18:10:51+00:00\",\"description\":\"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage\",\"url\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg\",\"contentUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Meets Local &#8211; Top 50 Regional Executives Heading International Companies\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Melda Yasar Cebe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\",\"name\":\"Forbes Lists\",\"description\":\"Forbes Middle East\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Melda Yasar Cebe - Forbes Lists","description":"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/","og_locale":"en_US","og_type":"article","og_title":"Melda Yasar Cebe","og_description":"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.","og_url":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/","og_site_name":"Forbes Lists","article_modified_time":"2021-02-21T18:10:51+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/","url":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/","name":"Melda Yasar Cebe - Forbes Lists","isPartOf":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage"},"image":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage"},"thumbnailUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg","datePublished":"2020-12-27T11:14:12+00:00","dateModified":"2021-02-21T18:10:51+00:00","description":"Cebe is a trained chemical engineer with 19 years of experience in management, marketing, and sales at global FMCG companies including Procter & Gamble, Gillette, and KraftHeinz. She is one of the few female managing directors in the FMCG industry in the Middle East and Africa. She has worked across more than 15 categories in over 100 countries. Under her leadership, the company gained 5% market share of local sauces in just five months. Heinz has also become the market leader in base tomato paste, reaching 17.1% market share in Egypt and 6% in Carrefour.","breadcrumb":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#primaryimage","url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg","contentUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2021\/02\/21181035\/40-Melda.jpg","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/melda-yasar-cebe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.forbesmiddleeast.com\/lists\/"},{"@type":"ListItem","position":2,"name":"Global Meets Local &#8211; Top 50 Regional Executives Heading International Companies","item":"https:\/\/www.forbesmiddleeast.com\/lists\/global-meets-local-top-50-executives-regional-executives-heading-international-companies\/"},{"@type":"ListItem","position":3,"name":"Melda Yasar Cebe"}]},{"@type":"WebSite","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website","url":"https:\/\/www.forbesmiddleeast.com\/lists\/","name":"Forbes Lists","description":"Forbes Middle East","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":0,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/687\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media\/1451"}],"wp:attachment":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media?parent=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}