{"id":85867,"date":"2026-10-08T06:23:21","date_gmt":"2026-10-08T06:23:21","guid":{"rendered":"https:\/\/www.forbesmiddleeast.com\/lists\/?page_id=85867"},"modified":"2026-10-08T06:23:21","modified_gmt":"2026-10-08T06:23:21","slug":"u-consumer-finance-valu","status":"publish","type":"page","link":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/","title":{"rendered":"U Consumer Finance (Valu)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container white-container max-width-1100 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1 list-year\" style=\"text-align:center;\"><p>THE MIDDLE EAST\u2019S<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 main-list-name\"><p><a href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\">Fintech 50<br \/>\n<\/a><\/p>\n<\/div><style>\n.title-heading-left{\n  color:black !important;\n}\n.properties_title{\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n.properties_title p{\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n    margin-bottom:0px !important;\n}\n.dot-left, .dot-right{\n color:red;\n vertical-align: text-bottom;\n}\n.main-list-name p a{\n  color:black !important;\n}\n.main-list-name a:hover{\n   color:black !important;\n}\n.forbes-logo-img img{\n    max-width:200px !important;\n    padding:10px 0px;\n}\n.main-list-name p{\n\tfont-family: \"SchnyderM\" !important;\n    font-size: 90px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height: 90px !important;\n    margin-bottom: 50px;\n    font-weight: bold;\n    letter-spacing:0px !important;\n}\n.the_font{\n  font-size:60px !important;\n  line-height:60px !important;\n}\n.max-width-1100{\n     max-width: 1500px;\n     margin: 0 auto !important;\n}\n.list-year p{\n   font-size:20px;\n    margin:30px auto;\n    color:white;\n    background:red !important;\n    width:230px;\n    font-family: \"Euclid\" !important;\n    font-weight:bold;\n}\n.main-list-name h2{\n    font-family: \"SchnyderL\" !important;\n    font-size: 65px !important;\n    color: black !important;\n    text-align: center !important;\n    line-height:80px!important;\n    margin-bottom:0px !important;\n    \n}\n\n@media only screen and (max-width: 600px) {\n    .main-list-name h2{\n    font-family: \"EuclidFlex-Bold\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 23px !important;\n    line-height: 35px !important;\n    }\n  \n  .list-year p{\n      font-size: 16px !Important; \n      width: 170px !important;\n      margin:10px auto !important;\n      \n    }\n  .main-list-name p{\n    font-family: \"SchnyderM\" !important;\n    color: black !important;\n    text-align: center !important;\n    margin-bottom: 12px;\n    font-size: 25px !important;\n    line-height: 30px !important;\n    font-weight: bold;\n  }\n}\n\n.main-list-name h2{\n    font-weight:bold !important;\n    letter-spacing:-2px;\n    font-family: \"Euclid\" !important;\n}\n\n\n<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 50px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-right : 10px;padding-left : 10px;}}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container custom_ads nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #fff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"forbe-4209285649\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-2683589710917-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21752631353\/forbes-ws-001', [[728,90],[970,250]], 'gpt-ad-2683589710917-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-2683589710917-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-2683589710917-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-2683589710917-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column max-width-900 fusion-no-medium-visibility fusion-no-large-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><script async=\"async\" src=\"https:\/\/securepubads.g.doubleclick.net\/tag\/js\/gpt.js\"><\/script>\n<script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || [];<\/script>\n<div id=\"gpt-ad-4608315655708-0\">\n  <script>\n\tgoogletag.cmd.push(function() {\n\t\t\t\tgoogletag.defineSlot( '\/21752631353\/AR-MOB-list-LDBD', [320,50], 'gpt-ad-4608315655708-0' )\n\t\t.addService(googletag.pubads());\n\t\t\t\twindow.advadsGamEmptySlotsTimers = window.advadsGamEmptySlotsTimers || {};\n\t\tconst timers                     = window.advadsGamEmptySlotsTimers;\n\n\t\ttimers['gpt-ad-4608315655708-0'] = setTimeout( function () {\n\t\t\tconst id = 'gpt-ad-4608315655708-0';\n\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\tdelete ( timers[id] );\n\t\t}, 1000 );\n\n\t\tif ( typeof window.advadsGamHasEmptySlotListener === 'undefined' ) {\n\t\t\tgoogletag.pubads().addEventListener( 'slotRequested', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] === 'undefined' ) {\n\t\t\t\t\treturn;\n\t\t\t\t}\n\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\ttimers[id] = setTimeout( function () {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}, 2500 );\n\t\t\t} );\n\t\t\tgoogletag.pubads().addEventListener( 'slotResponseReceived', function ( ev ) {\n\t\t\t\tconst id = ev.slot.getSlotElementId();\n\t\t\t\tif ( typeof timers[id] !== 'undefined' ) {\n\t\t\t\t\tclearTimeout( timers[id] );\n\t\t\t\t\tdelete ( timers[id] );\n\t\t\t\t}\n\t\t\t\tif ( ! ev.slot.getResponseInformation() ) {\n\t\t\t\t\tdocument.dispatchEvent( new CustomEvent( 'aagam_empty_slot', {detail: id} ) );\n\t\t\t\t}\n\t\t\t} );\n\t\t\twindow.advadsGamHasEmptySlotListener = true;\n\t\t}\n\n\t\tgoogletag.enableServices();\n\t\tgoogletag.display( 'gpt-ad-4608315655708-0' );\n\t} );\n  <\/script>\n<\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container max-width-1140 list_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #132030;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column list_image\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><div class=\"fusion-text fusion-text-3 list_image\">    <img decoding=\"async\" width=\"417\" height=\"417\" src=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu-66x66.jpg 66w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu-150x150.jpg 150w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu-200x200.jpg 200w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu-300x300.jpg 300w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu-400x400.jpg 400w, https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg 417w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/>    \n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one list_title\" style=\"margin-top:0px;margin-bottom:0px;\"><h1 class=\"title-heading-left\" style=\"margin:0;color:#d00436;\">\n<style type=\"text\/css\">\n  @media only screen and (max-width: 600px) {\n    .custom_line_height{\n      line-height: 40px !important;\n    }\n  }\n\n<\/style>\n<h1 class=\"title-heading-left custom_line_height\" style=\"margin:0;color:#d00436;\"><span class=\"custom_rank\">8. <\/span><span class=\"list_entry_title\">U Consumer Finance (Valu)<\/span><\/h1>\n\n\n<\/h1><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Description: <\/span><span class=\"custom-spk-value-new\">Financial technology company <\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Headquarters: <\/span><span class=\"custom-spk-value-new\">Egypt<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">Date of Establishment: <\/span><span class=\"custom-spk-value-new\"> 2017<\/span><\/div>\n\n\n<\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two list_category4\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\">\n<style type=\"text\/css\">\n  .properties_title {\n    color: black;\n    font-weight: 600;\n    font-size: 20px;\n    font-family: 'Euclid';\n}\n\n.custom-spk-value-new {\n    font-family: \"Euclid\" !important;\n    font-size: 17px !important;\n    color: black;\n}\n<\/style>\n\n<div class=\"title-heading-left title-heading-tag\" style=\"margin:0;color:#ffffff;\"><span class=\"properties_title\">CEO : <\/span><span class=\"custom-spk-value-new\">Walid Hassouna <\/span><\/div>\n\n\n<\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"font-size:17px;line-height:1.7;letter-spacing:0.01em !Important;color:#ffffff;\">\n<style type=\"text\/css\">\n  ._22Ymv{\n    font-family: \"Euclid\" !important;\n    color: black !important;\n    margin-top: 10px;\n  }\n  \n<\/style>\n<div class=\"_22Ymv\">\n<p>Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $437.3 million as of October 5, 2026. It offers payment solutions through more than 9,800 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q2 2026, it had 955,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.<\/p>\n<p><\/p>\n<\/div>\n\n\n\n<\/div><div class=\"fusion-text fusion-text-5\">  <style type=\"text\/css\">\n    .nav_link, .nav_link:hover {\n      color: #D00436 !important;\n      font-size: 16px;\n      margin: 0 10px;\n    }\n    .nav_link i {\n        font-size: 13px;\n    }\n    .nav_link{\n      overflow: hidden;\n      white-space: nowrap;\n    }\n    @media only screen and (min-width: 768px) {\n      .Next{\n        text-align: right;\n      }\n      .previous{\n        text-align: left;\n      }\n    }\n  <\/style>\n  <div class=\"row\">\n    <div class=\"navigation\">\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                    <div class=\"previous\">\n            \n            <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/foodics\/\" title=\"Foodics\">\n              <i class=\"fa fa-chevron-left\" aria-hidden=\"true\" node-item=\"165\"><\/i>\n              Foodics<\/a>\n\n            <\/div>\n              <\/div>\n      <div class=\"col-lg-6 col-md-6 col-sm-12\">\n                  <div class=\"Next\">\n          <a class=\"nav_link\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/astra-tech-2\/\" title=\"Astra Tech *\">Astra Tech *          <i class=\"fa fa-chevron-right\" aria-hidden=\"true\" node-item=\"156\"><\/i>\n            \n          <\/a>\n          \n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 0%;padding-bottom : 20px !important;padding-left : 20px !important;margin-left : 0%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}<\/style><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-3 a:not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a {border-color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .pagination .current {border-color: #000000; background-color: #000000;}.fusion-fullwidth.fusion-builder-row-3 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-3 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-3 .fusion-popover, .fusion-fullwidth.fusion-builder-row-3 .tooltip-shortcode {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#000000;border-left-color:#000000;}#wrapper .fusion-fullwidth.fusion-builder-row-3 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #000000;border-color: #000000;}#main .fusion-fullwidth.fusion-builder-row-3 .post .blog-shortcode-post-title a:hover {color: #000000;}.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 50px;margin-top : -25px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":85796,"parent":85738,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-85867","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U Consumer Finance (Valu) - The Middle East&#039;s Fintech 50- Forbes Lists<\/title>\n<meta name=\"description\" content=\"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U Consumer Finance (Valu)\" \/>\n<meta property=\"og:description\" content=\"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/\" \/>\n<meta property=\"og:site_name\" content=\"Forbes Lists\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"417\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/\",\"name\":\"U Consumer Finance (Valu) - The Middle East's Fintech 50- Forbes Lists\",\"isPartOf\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg\",\"datePublished\":\"2026-10-08T06:23:21+00:00\",\"dateModified\":\"2026-10-08T06:23:21+00:00\",\"description\":\"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage\",\"url\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg\",\"contentUrl\":\"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg\",\"width\":417,\"height\":417},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Middle East&#8217;s Fintech 50\",\"item\":\"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"U Consumer Finance (Valu)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.forbesmiddleeast.com\/lists\/#website\",\"url\":\"https:\/\/www.forbesmiddleeast.com\/lists\/\",\"name\":\"Forbes Lists\",\"description\":\"Forbes Middle East\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"U Consumer Finance (Valu) - The Middle East's Fintech 50- Forbes Lists","description":"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/","og_locale":"en_US","og_type":"article","og_title":"U Consumer Finance (Valu)","og_description":"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.","og_url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/","og_site_name":"Forbes Lists","og_image":[{"width":417,"height":417,"url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/","url":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/","name":"U Consumer Finance (Valu) - The Middle East's Fintech 50- Forbes Lists","isPartOf":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage"},"image":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage"},"thumbnailUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg","datePublished":"2026-10-08T06:23:21+00:00","dateModified":"2026-10-08T06:23:21+00:00","description":"Valu debuted on the Egyptian Exchange in June 2025, reaching a market cap of $500 million as of July 27, 2026. It offers payment solutions through more than 9,500 merchants, stores, and online platforms, along with investment products, instant cash redemption, BNPL, big-ticket and luxury financing, car loans, and card products, as well as an in-app checkout and affiliate marketing platform. As of Q1 2026, it had 924,000 active users. In 2025, it processed 8.7 million transactions. The year also saw Amazon convert its option into a 3.95% direct stake prior to Valu\u2019s EGX listing. In 2026, Valu launched operations in Jordan and secured approval from Egypt\u2019s Financial Regulatory Authority to establish an SME financing business in Egypt.","breadcrumb":{"@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#primaryimage","url":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg","contentUrl":"https:\/\/forbesme-prestaging-media.s3.us-east-2.amazonaws.com\/lists\/uploads\/2026\/08\/12064227\/U-Consumer-Finance-Valu.jpg","width":417,"height":417},{"@type":"BreadcrumbList","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/u-consumer-finance-valu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.forbesmiddleeast.com\/lists\/"},{"@type":"ListItem","position":2,"name":"The Middle East&#8217;s Fintech 50","item":"https:\/\/www.forbesmiddleeast.com\/lists\/the-middle-easts-fintech-50-2026\/"},{"@type":"ListItem","position":3,"name":"U Consumer Finance (Valu)"}]},{"@type":"WebSite","@id":"https:\/\/www.forbesmiddleeast.com\/lists\/#website","url":"https:\/\/www.forbesmiddleeast.com\/lists\/","name":"Forbes Lists","description":"Forbes Middle East","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.forbesmiddleeast.com\/lists\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/85867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/comments?post=85867"}],"version-history":[{"count":4,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/85867\/revisions"}],"predecessor-version":[{"id":90553,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/85867\/revisions\/90553"}],"up":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/pages\/85738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media\/85796"}],"wp:attachment":[{"href":"https:\/\/www.forbesmiddleeast.com\/lists\/wp-json\/wp\/v2\/media?parent=85867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}