As the FIFA World Cup nears, football fans in the MENA region are in more of a frenzy than ever, particularly on social media.
The enthusiasm being shown in support of favorite teams, connecting with other fans, or the following of teams and individual players has reached has reached a significant scale. In a recent Twitter survey by marketing consultancy firm Hall & Partners, 96% of Twitter users in U.A.E. alone are excited about the FIFA World Cup.
The research also showed that compared to the buzz created about the competition of the social media platform, 88% of users followed the games.
When asked which country will win the World Cup, Brazil took the lead with 25% followed by Germany with 18% and Argentina with 18% as well. The majority of Twitter users backed the Brazilian team. As for the Arab countries, 29% of users support Egypt, 27% support Saudi Arabia and 18% support Morocco.
Egyptian forward Mohamed Salah has become the third most mentioned football player globally on Twitter the past six months, creating even more Twitter buzz recently after being injured on the field during the finals of the Champions League.Yesterday however, the player tweeted that as a “fighter”, he is confident he will make it to Russia and make the country proud. The tweet was the player’s most Retweeted Tweet to date.
Real Madrid forward, Cristiano Ronaldo, is the number one talked about player on Twitter.
In the past six months, Saudi Arabia has become the second most tweeted about country in relation to the World Cup.