Microsoft has officially announced today the general availability of its smallest, lightest, most affordable Surface device to date (the Surface Go) across Gulf markets including UAE, Saudi Arabia, Bahrain, Oman, and Kuwait.
Washington-headquartered Microsoft launched Surface Go last July in more than 21 markets including US, Canada, UK, and others, further intensifying the competition between the three tech titans Apple, Google, and Microsoft, especially within the education market.
The Surface Go has Intel’s seventh-generation Intel Pentium, which balances power consumption with performance for a battery life of nine hours. It is small and light at just 1.15 pounds and is 10 inches long and 8.3 mm thick.
The device has Microsoft’s high-resolution PixelSense screen technology, including support for the Surface Pen stylus, by combining the full functions of a laptop with the convenience of a tablet.
The Microsoft Surface Go is available now in the region with starting price around AED 1,699 ($462.56 ) in the UAE, SAR 1,799 ($479.53) in Saudi Arabia, KWD 141 ($463.51 )in Kuwait, BHD 174 ($461.53) in Bahrain, and OMR 178 ($462.35) in Oman.
The launch of Surface Go comes as the global sales of mobile computing devices for the K-12 sector increased by 4% in the first quarter of 2018, reaching 5.8 million units, up from 5.5 million in the first quarter of 2017. The largest growth came from the Asia Pacific and European regions, according to a report released by the British consulting and research firm Futuresource.
“Microsoft’s award-winning Surface family has built its reputation on versatility and performance, and the Surface Go retains all the premium qualities that have come to define the range,” said Denis Klimashev, Senior Director, Business Group for Microsoft Middle East and Africa.
He continued, “Having productivity apps like Office 365 at your fingertips at work or at school, with the flexibility to create or just relax and read or watch videos – this was the experience we had in mind when designing it."