Tennis legend Roger Federer has ended a decades long partnership with sporting apparel brand Nike and has signed on with a Japanese retailer Uniqlo.
The change in partnership was informally revealed when Federer walked in for his opening match on Monday wearing Uniqlo headband, jacket, shirt and socks. As the brand does not manufacture tennis shoes, the star was still seen wearing Nike shoes.
Uniqlo, which also sponsors Japanese tennis player Kei Nishikori and Australian golfer Adam Scott, later confirmed the partnership deal on Twitter.
The new deal comes as the 36-year-old star’s contract with Nike- which he had first signed in 1994- expired this March.
Although Uniqlo has not revealed the deal value of Federer’s new contract, sports website ESPN has reported that the new partnership amounts to $300 million over the next 10 years and is reportedly more lucrative than the player’s contract with Nike.
Various sources have indicated that Nike was given an option to match the deal amount, but the brand declined.
According to Forbes, Federer has earned about $116 million in total as prize money but his earnings from off court appearances and endorsements are more sizeable. The 20-time Grand Slam winner has partnerships with Mercedes Benz, Lindt, Wilson, Credit Suisse, Jura, Moet & Chandon, Sunrise and NetJets.
In 2017, Federer also inked a deal with pasta company Barilla for a widely reported sum of $40 million. Federer has also enjoyed long-term contracts with some of his brand partners.
The tennis legend was ranked seventh on Forbes’ World’s Highest Paid Athletes 2018.