Naresh Kumar Bhawnani, Founder and Chairman of the West Zone Group talks about his early vision for the company and how it’s developed.
Excelling at retail business, increasing our customers’ happiness and enhancing their shopping experience—we are all set to bring out the best in the supermarket experience and revolutionize our agenda. We hope to enhance the ease and comfort in which our customers can shop with us, thereby driving an incredible customer experience that can support our ambition to enter the global market very soon.
Satisfied customers are the only way to have a major lasting impact in any industry, and West Zone is my way of bringing warmth and smiles into people’s lives. I always dreamt of bringing the ultimate shopping experience to life, where businesses thrive hand-in-hand with customer satisfaction, and where international standards meet the ease of being in your surroundings. West Zone was established with the aim of being a one-stop shop for international and niche products.
I wanted to create a store that would cater to all the needs of a customer, meet international standards and be simple enough for customers to relate to—this is how West Zone came into being. West Zone stores have been perceived differently; each store serves the requirement of the immediate neighborhood, keeping in mind the surrounding residents. Customer delight, supplier satisfaction and employee challenge are the values that make up the fabric of West Zone. Focus is placed on continuous improvements, constantly introducing new concepts to enhance the positive shopping experience in our stores.
In 2006, I noticed a change in buying patterns in the U.A.E., with a drastic shift towards malls. Families of different nationalities would prefer to go out shopping, dine-in at restaurants with multi-cuisine food courts, visit hypermarkets and movies for entertainment, all under one roof. That's when the concept of In All-Mall clicked and resulted in the opening of our first mall in Mizhar, which has since grown tremendously to prove the business investments at par.
We started leasing the spaces in our malls and hypermarkets from October 2017. We are now an official real estate, building and contracting company, with many projects operational and in the pipeline, including Mizhar Mall, West Zone Mall- Mizhar, West Zone Mall in Al Khail Community and West Zone Mall in Jabel Ali.
The malls combine the knowledge of the expectations of an international consumer and the international market scenario in locating, designing, planning and managing retail environments. The malls have a carefully thought out mix of retailers providing optimum choice to the consumer in shopping, entertainment, food and leisure.