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World’s First Cartridge-Free Laser Printer Now Available in the UAE

Forbes Middleeast
World’s First Cartridge-Free Laser Printer Now Available in the UAE

Continuing to reinvent smart printing, HP Inc. has launched the world’s first cartridge-free printer—the HP Neverstop Laser, in the UAE.

Designed specifically for small and medium business owners, the launch of the printer saw close to 200 regional entrepreneurs and business owners gather at The Atlantis, Dubai, to discuss market opportunities, challenges face by startups and insights into their success. The event was attended by Peter Oganesean, Managing Director of HP Inc. UAE and East Africa, Tony Bssat, Category Head of Printing Business Unit of HP Inc. Middle East, KSA and East Africa, and other executives from the HP leadership team. Notable entrepreneur and business owner Ronaldo Mouchawar, Vice President, Amazon MENA, and co-founder,, also joined the launch to lead discussions about his journey of scaling up in the SMB industry.

The hero product, the Neverstop Laser, is a rapid reload laser printer that speeds things up for entrepreneurs who don’t have time to waste. With a first-of-its-kind toner supply system that allows users to replace the toner in seconds, the HP Neverstop Laser ensures that small business owners can keep their business flow while getting the most value from their printer.

Commenting on the launch of the product, Oganesean said, “Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

He added, “SMBs form the backbone of the UAE economy, comprising 86% of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfil our customers’ demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

“With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer, we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Bssat.

“As well as meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design, which is made with more than 25% recycled plastic, while the toner reload kit is made of 75% recycled plastic,” he added.

Key features of the HP Neverstop Laser printer include:

  • Up to 5,000 pages without interruptions

Print up to 10 times more pages with up to 5,000 pages right out of the box with virtually no interruptions-perfect for high-volume printing.

  • Reload mess-free toner in seconds

A revolutionary supply system lets you quickly and easily reload toner levels in 15-seconds without making a mess and is hassle free with the HP Reload kit—allowing entrepreneurs to get back to their businesses quickly.

  • Original HP quality and unbelievable savings

Get original HP quality printing for a cost per page competitive with imitation cartridges, with up to 80% cost savings on HP original toner.

  • Connected and mobile

Easy mobile scanning and printing with best-in-class mobile print app, HP Smart App.

The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT. For additional information on HP Neverstop Laser printer, see the HP Inc website.



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