Paulius Stankevicius

Paulius Stankevicius is a PR and advertising executive and CEO and Founder of Stankevicius MGM, a PR and advertising consulting firm.

ARTICLES

3 months ago

When PR Matters The Most: Building Trust Through Philanthropy

An initiative such as a philanthropic act is not considered to be marketing or a sponsored activity, but it builds a sharp public image for a company.
3 months ago

When PR Matters The Most: Mergers And Acquisitions

In M&A, PR plays a vital role between the buying and the selling parties. Whether it’s a friendly or offensive overtake, the communication strategy is vital.
7 months ago

How To Take Your Business Public With PR And Advertising

When going public, advertising is one of the key marketing points for building a strong and compelling brand that stands out.
10 months ago

How To Build A Campaign By Merging PR And Advertising

The first thing consumers do after seeing an ad is either ignore it or Google it. If it’s going to be Google, make sure they find your company's best selling points.
1 year ago

How To Use Advertising And PR For ‘Sophisticated’ Client Acquisitions

When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will...
1 year ago

How To Make Corporate B2B Advertising More Impactful

Advertising in the B2B sphere is becoming more complicated, here are some pointers on making it more effective.
1 year ago

How To Design A Perfect User Experience

There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good...
1 year ago

Why Traditional Banks Need To Perform Digital Benchmarking

We have been stuck with the term “benchmarking” for a while when doing our SWOT analysis or merely analyzing our competitors. Very often we associate benchmarking with an offline business. Digital...