Majid Al Futtaim is not just a Mall operator and owner of a retail chain. Here are some of the unique concepts that they are either the first in the world, or in the region to introduce
Indoor Sustainable Wildlife Programme for Penguins
Majid Al Futtaim’s Ski Dubai in Mall of the Emirates, Dubai, is home to a colony of 24 King Penguins in support of global wildlife preservation and to promote education of sustainable wildlife programmes. The flagship program has cemented Ski Dubai’s position at the forefront of penguin research and conservation efforts, on an international scale. A collaboration with the Hubbs-SeaWorld Research Institute in the United States, has enabled Ski Dubai to drive advanced research that is critical to protecting and promoting the future prosperity of the penguin species. Fifteen out of eighteen penguin species are either endangered or threatened in the wild and every Snow Penguin guest at Ski Dubai directly contributes to facilitating research in this field.
Artificial Intelegince Powered Virtual Assistant in Partnership With Will.i.am and Omega
Majid Al Futtaim will introduce the AI-powered voice assistant to its customers this year, enabling experiential retail at various customer touchpoints when shopping for groceries or booking movie tickets. The I.AM+ Omega platform, customised for Majid Al Futtaim customers, will engage consumers in localised conversational and contextual style interactions, available in English and Arabic. Consumers will be able to utilise Omega’s voice computing technology which understands context and is proactive in anticipating needs based on historical data.
The Middle East's First Indoor Ski Park
Located in the Mall of the Emirates in Dubai, Ski Dubai is the region's first indoor ski and snow resort. Over the past decade, 30 million guests have come through our doors. Ski Dubai covers an impressive 22,500 square meters of snow-covered terrain. Apart from the Skiing the park offers include bobsledding, tubing, tobogganing, wall climbing, zorbing and snow bumpers.
The First Fine Dining Cinema
Majid Al Futtaim partnered with Michelin Star chef Gary Rhodes to introduce a luxury cinema experience and give a whole new meaning to “dinner and a movie”, The Cinema has a restaurant styled Lounge and have a meal, or choose to have your 3 course meal while watching the movie.
Indoor Wind Tunnel In a Mall
iFly Dubai, at City Centre Mirdif in Dubai, is the first indoor wind tunnel in the world to be attached to a mall. It is also the world’s first double vertical wind tunnel. iFly has 2 gigantic fans of more than 3 meters diameters, 2 x 400 horsepower fans so a total of 800 horsepower by tunnel that can blow a wind up to 200kph