US streaming giant Netflix is remaining true to its commitment to increase content relevant to the region as it preps for its next Arabic show.
"Dollar" will feature Lebanese comedian Adel Karam and actress Amal Bouchoucha in lead roles. Shown over 15 episodes, Dollar is being directed by Syrian filmmaker Samer Berkawi who also has shows like Half Day and Al Hayba to his credit.
Dollar narrates the story of how an advertising mastermind Tarek, played by Karam, wants to reveal an idea he has got for the launch of a new bank. However, he is adamant to reveal it to just the CEO. This does not sit right with the CFO Zeina, enacted by Bouchoucha, who tries to find out what is amiss.
Karam, who has previously collaborated with Netflix to produce a stand-up comedy show, will be seen in a much more subdued role in this one.
The drama will premiere on August 8 on the platform and will be subtitled in 20 languages, the streaming giant said.
"I'm truly excited to be working with Netflix on our new series and am confident that the show will appeal to audiences worldwide,” says Berkawi. “This project is an exciting one, bringing together themes of suspense and drama that showcase Amal Bouchoucha's onscreen talents, as well as Adel Karam's versatility beyond the comedy that he is known and loved for."
The show also comes as Netflix aims to increase local content as it looks to capture market share from rivals such as Starz play that dominates the Middle Eastern streaming market. However, Netflix had to face significant backlash from certain conservative sections of the society when it released its first Arabic original Jinn – filmed in Jordan.
The streaming giant has two more original shows – Paranormal and Al Rawabi School For Girls – in the pipeline.