Forbes Middle East


Dubai-Based Noon Preps Up For STEP Conference

Ranju Warrier
Dubai-Based Noon Preps Up For STEP Conference
Tech enthusiasts in the region are all geared-up to be a part of the largest experiential tech-festival in the Middle East and North Africa—the STEP Conference. Running for two days on March 28 and 29, the mammoth gathering of techies will showcase 250 startups and host more than 6,000 attendees.

Dubai-based and region’s first ecommerce platform noon, powered by the region’s leading retailers will be a part of the STEP conference, co-founded by Ray Dargham. At the conference, visitors and budding entrepreneurs will have an interesting mobile mentoring session where they can get on-board a Volkswagen with Christian Eid, Senior Brand Director of noon.

Launched in September 2017, Dubai-based noon is a digital marketplace created in the region and for the region and is backed by Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors. The region’s first ecommerce platform has an initial capital outlay of $1 billion, and showcases a large assortment of original products—from categories such as electronics, fashion, beauty, baby, home & kitchen and groceries—at launch through partnerships with local retailers.

Faraz Khalid, CEO, noon said: “The STEP Conference experience promises everything noon stands for and more. We look forward to playing a faciliatory role what is ultimately a showcase of homegrown talent in a collaborative space, which will bring likeminded people together to forge new paths in the region’s digital enterprise space.”

Kuwait-based family-owned retailer M. H. Alshaya reportedly acquired a strategic stake in noon last year, soon after the e-commerce platform’s awaited launch. The value of the stake remains undisclosed. In July, Faraz Khalid, the former co-founder and managing director of fashion online retailer Namshi—51% of which was acquired by Emaar Malls—was appointed CEO of noon.

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