dubizzle, an online classifieds platform in the U.A.E., acquired two Dubai-based car resellers, Expat Wheels and Wecashanycar for an undisclosed sum. These acquisitions provide dubizzle the offline expertise that complement its core online ad listings of automobiles and indicates its ambitions to expand within the growing used car market in the region.
While dubizzle leads the market in terms of the number of listings, traffic and users, it is facing stiff competition from websites such as sellanycar.com that offer instant cash when a car sale is done. These deals will help the company become more of an automobile marketplace, rather than just a classified page. dubizzle declined to comment on the price of these acquisitions.
dubizzle’s latest deals help fill a gap in the online car market. Many customers find it hard to sell of their cars in distress situations. The Wecashanycar acquisition will help close this gap as they provide instant cash to sellers who need the cash. Meanwhile, on the back end, they have a large network of dealers bidding for their used car inventory.
Despite a burgeoning market for second-hand cars, many automobile customers continue to get cheated by dishonest sellers who withhold the history of cars they sell. Expat Wheels service helps sellers manage the ad listing, buyer negotiations, and RTA transfer, whilst ensuring the car is sold for a fair market price. This acquisition will be used to strengthen dubizzle’s ‘Sell it For Me’ product, which had a soft launch in December 2016. It manages the sale process from end-to-end at the best possible price, while simultaneously giving buyers peace of mind via a 240-point pre-purchase inspection.
Founded in 2005, dubbizle has grown exponentially as online shopping grew in popularity in the region. The online classifieds website was acquired by the Netherlands headquartered OLX for an undisclosed amount in 2013 after it identified the region’s growing affinity to buy second-hand items.