Forbes Middle East
Forbes Middle East


Electric Dreams: The Major Manufacturers Turning To E-cars

Nermeen Abbas
Electric Dreams: The Major Manufacturers Turning To E-carsAudi's first fully e-car "Audi e-tron" - Photo credit: Audi

Car-makers are shifting their attentions sharply toward electric vehicles, as consumers increasingly turn away from traditional cars and governments tighten restrictions over Co2 emissions.

Electric cars include battery electric vehicle, plug-in hybrid electric vehicles, fuel cell electric vehicles and hybrid electric vehicles.

According to TrendForce, car manufacturers are hoping to spur market development, with electric vehicle shipments predicted to hit 5.15 million in 2019—a YoY growth of 28%.

The global electric vehicle market was valued at $118.9 billion in 2017, and is expected to reach $567.3 billion by 2025, growing at a CAGR of 22.3% from 2018 to 2025, according to a report by Allied Market Research.

Major manufacturers have lately intensified their plans to debut new electric products, including Mercedes-Benz, Audi, Jaguar, Ford and Porsche. Here are some of the key players taking steps to catch-up with the e-cars trend.

Ford Motor

Ford Motor Company recently invested $500 million in electric vehicles firm Rivian. The two companies have agreed to develop an all-new, next-generation battery electric vehicle for Ford’s EV portfolio using Rivian’s skateboard platform. Ford has already confirmed two key fully electric vehicles: a Mustang-inspired crossover coming in 2020 and a zero-emissions version of the best-selling F-150 pickup.



In March 2019, Porsche announced that it will increase production capacities of its first electric car, the Porsche Taycan, with prices expected to start in the $75,000 range.



Volvo has recently released upgraded and newly-developed electrified powertrain options, to be made available across its entire model range going forward. It plans to electrify all new Volvo cars launched after 2019. The Swedish manufacturer is aiming for fully electric cars to make up 50% of its global sales by 2025.



According to media reports, the German automaker’s joint venture with China’s Anhui Jianghuai Automobile Co will invest $750.83 million in a new electric car factory in the eastern Chinese city of Hefei. VW will invest about $10 billion to roll out 20 electric models by 2025. It is planning to launch almost 70 new electric models in the next ten years.


BMW Group

At a recent shareholders’ meeting, BMW revealed plans to develop 12 all-electric vehicles by 2025. The Bavarians have been slow to develop more electric vehicles since the introduction of the BMW i3 and i8 in 2014. BMW will launch four EVs by 2021 while the other eight are set for 2025.



Audi launched its first all-electric vehicle—the e-tron—in September 2018. It plans to introduce two more electric vehicles by 2020: the e-tron Sportback and the e-tron GT. Audi of America said that it is committed to achieving approximately 30% of U.S. sales from electric vehicles by 2025.


A researcher at Forbes Middle East, located in Cairo, Egypt, I am part of the research team, participating in creating lists such as The Top 100 Startups; The Most Influential Women; The Top Companies, 30 Under 30 among other lists. prior to joining Forbes ME; I've worked as an economic journalist for more than 6 years with vast experience in writing stock markets' reports, financial news and macro-economic analysis. I find my passion in reading, writing and travelling.

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