In yet another big move, tech giant Google announced—in its latest blog post —that it will close its URL shortening service, goo.gl, on April 13, 2018. Existing users can continue using the service for now, but new and anonymous users won’t be able to, and on March 30, 2019 the company will lock-out the service for existing users too.
Launched in 2009, goo.gl enabled people to share links and measure traffic online, helping users shift the way they consumed content from primarily desktop webpages to apps, mobile devices and more. The goo.gl service will be replaced with Firebase Dynamic Links (FDL)—smart URLs that allow users to send links to any location within an iOS, Android or web app. Google suggests creating FDLs and continue using them to shorten URLs or switch to other popular URL-shortening services like Bitly and Ow.ly.
Over the years Google has shuttered services like Google Reader and Picasa. Users can no longer use Chrome apps on the Chrome Web Store—the store only allows users to view extensions and themes for Windows, Mac, and Linux.
While most features of goo.gl will eventually disappear, all existing links will continue to redirect to the intended destination. Users will be able to view the analytics data and download the short link information in CSV format for up to one year, until March 30, 2019—when Google discontinues goo.gl completely.