A New Path to Prosperity In an exclusive Forbes Middle East event held in Riyadh, a lineup of distinguished guests honored the exploits and triumphs of a new generation of Saudi entrepreneurs. For any rising self-starter, building a business to capitalize on new ideas is challenge enough. But in a business world fostered by the successful petrochemical industry, an arena that has brought Saudi Arabia both prosperity and world recognition, it is hard for any would-be entrepreneur to break away from expectation and tradition.
