A short clip of TikToker Bella Poarch lip-syncing to the British rapper Millie B’s song 'M To The B' garnered nearly 45 million likes in 2020, making it the internet’s most-liked video—across all social platforms, including Instagram and YouTube—in a year in which TikTok cemented itself as one of the world’s biggest social media platforms thanks to its surging popularity among Gen Z.