The more you blog, the quicker you’ll get at writing effective, punchy blog posts. It is mostly a matter of habit and practice. Anyone can reduce their blog-writing time. Here are 10 proven tips for speeding up the process.
Disconnect from the net. Close Facebook. Send calls to voicemail. Shut your office door. Try to pick your ideal time of day to write—for example at 9:30am when you’ve got a freshly-made cup of coffee on your desk, the kids are in school and the dog is fast asleep. And make that time slot sacred.
Keep it short
One idea per blog post will easily fit within 350-450 words. (If you find yourself passing 750 words, you’ve got two or more ideas—split them up.)
Re-use and re-cycle
Do you have any old articles you’ve written? Reports? Blog posts that never got off the ground? Put them to good use and re-purpose them into new blog posts. Go through your old content and highlight individual ideas, pick one, and write a short post just on that single idea alone.
Write about what you know
Your biggest problem, if stick to subjects you know off by heart, will be keeping the word length down.
Write first, research later
When you’ve finished your post, re-read it. You’ll know if you need to expand on a statement with a line or two of research to add credibility to it.
Start at the end
Write the conclusion first. Then write the introductory paragraph and several bullet points leading to the conclusion. Cut your bullet points down to no more than five to seven, tops. Create paragraphs out of the remainder. (Choose the points you feel either require expansion or that are most important.)
Make your reader want more
It’s better to leave your readers wanting more than put them to sleep with pages of weighty research or—even worse—your unedited, in-depth opinion.
Nothing speeds one’s writing time up more than getting into the habit of writing. One post a day is better than none, but why not make it three? The key is to make them short and never let yourself go over that limit (this builds self-discipline and reinforces structure).
Stick to a basic structure
Make sure you learn the basic structural elements of a strong blog post:
- A beginning paragraph that makes a statement and says what the reader will learn.
- At least two or three middle paragraphs that expand on the premise.
- A summary that brings your post to a strong conclusion.
- A call to action, enticing comments or click-throughs from your reader.
Use sub-headings or bullet points if your post is long to break up the text.
Create a plan and use a blogging calendar
Brainstorming and planning all your topics for the month ahead is a good way to get you into the habit of writing, therefore speeding up the process. Knowing your post topics ahead of time also helps you to grab a great graphic if you come across one, make notes of useful research links, mull over your topics, ask experts questions and read related material.