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Forbes Middle East


Fashion's 5 Hottest Brands

Samar Khouri
Fashion's 5 Hottest BrandsImage source: Flickr

Global fashion search platform, Lyst, has released its quarterly ranking trend report, revealing fashion’s most desired and popular brands in the last three months.

Top brands like Valentino, Saint Laurent, Fendi, Burberry, and Vetements made it into the top 10, based on data that includes social media mentions and engagement statistics as well as the online shopping behavior of more than nine million shoppers.

Balenciaga and Gucci continue to rank in the top three on the ranking since its launch two years ago. Jacquemus also climbed up the ranks and Bottega Veneta made its debut for the first time thanks to creative director Daniel Lee.

According to The Lyst Index, these were fashion's five hottest brands in the third quarter of 2019.

  1. Off-White

For the second time, Off-White topped the list, overtaking heavyweights Gucci and Balenciaga as the world’s hottest and most popular brand, despite designer Virgil Abloh announcing that he would be taking a break due to health reasons. The label designed Hailey Bieber’s wedding dress and is currently under New Guards Group, which was purchased by Farfetch for $675 million.

  1. Balenciaga

Balenciaga took to the streets for its Fall/Winter ’19 campaign, featuring real-life Parisian couples in the seasonal range. The French-based label also dropped paper-bag inspired phone holders as well as opened its “Balenciaga: Shaping Fashion” exhibition doors in Australia.

  1. Gucci

Gucci was the most popular brand in Q2 but has since dropped two places, coming third on the Lyst report. The brand not only launched a fine jewelry collection but also highly-popular singer Harry Styles was named as the new face of the fashion label’s first gender-fluid fragrance, Mémoire d'une Odeur.

Gucci also garnered attention when its model made headlines for writing protest slogan “mental health is not fashion” on the palm of her hands at Gucci’s Spring/Summer 20 show in September. The luxury fashion company also appointed Renée E. Tirado as the new Global Head of Diversity, Equity, and Inclusion division.

  1. Versace

In celebration of its 20th anniversary, Jennifer Lopez sparked a social media frenzy when she closed down the Versace spring/summer 2020 show in a new version of her Grammys 2000 jungle-print dress. The iconic walk reportedly reached an estimated total media impact value worth $31.8 million between September 20 and 25.

  1. Prada

During the first half of 2019, the Italian luxury fashion house’s profits jumped almost 50%. Much like other brands investing in sustainable alternatives, Prada unveiled its recycled Prada Re-Nylon bag collection made from recycled nylon called Econyl, with plans to use the reusable material by 2021.

The fashion conglomerate also revealed that it will be holding its third “Shaping the Future” conference about workplace ethics on November 8.


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