Arabiyat was appointed to his current position at the JTB in 2004. The JTB was established in 1998 as an independent, public-private sector partnership to promote Jordan as a tourism destination. In October 2024, the entity collaborated with Royal Jordanian Airlines to launch a campaign designed to revive inbound tourism in Jordan, with the support of the USAID. In February 2025, JTB announced a record 1.32 million GCC visitors to the country in 2024, marking a 15% increase from 2023. In April 2025, it partnered with the South Korean Show, Great Guide 2, to promote Jordan’s attractions. Arabiyat was elected chair of the Affiliate Member Executive Council of UN Tourism in June 2024.