Fahd Hamidaddin has been the founding CEO and board member of the STA since 2019. He oversees the development of the Visit Saudi brand and innovative initiatives such as the (Tourism Sector Accelerator Program) and the launch of the Nusuk platform. He also led the launch of the ‘Saudi, Welcome to Arabia’ brand, backed by high-impact global campaigns such as the eVisa rollout, ‘This Land Is Calling’, and the appointment of Lionel Messi as global brand ambassador, along with major sponsorships including the TATA IPL and the F1 Saudi Arabian Grand Prix. Hamidaddin is a board member at several organizations such as the Tourism Development Council, Qiddiya Investment Company, and Saudi Arabian Airlines (SAUDIA), among others.