THE MIDDLE EAST’S

10 MENA Women Making
Their Mark in Marketing

Nouf Mohamed Al Boushelaibi

8. Nouf Mohamed Al Boushelaibi

Designation: Chief Marketing Officer & Executive Director of the Strategic Marketing & Communications Sector
Company: Department of Culture and Tourism (DCT) Abu Dhabi
Residence: U.A.E.

Nouf Mohamed Al Boushelaibi joined DCT Abu Dhabi and assumed her current role in 2021. In January 2025, the entity unveiled a partnership with EuroLeague Basketball and Etihad Arena to host the Turkish Airlines EuroLeague Final in Abu Dhabi for the first time. She also oversaw the Liwa International Festival, which ran between December 2024 and January 2025. Nouf Al Boushelaibi began her career as a senior business analyst for Mubadala and was previously director of the destination management department at Miral.

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