The Concept
Country: U.A.E.
Date of establishment: 2017
Founders: Muhammad Rijal Hikmathullah, Yadhushan Mahendran, Maria Sobh
The Concept is a sustainable product development and design company. The company has raised over $450,000 in total funding from companies like Mubadala and ADQ. It launched its first product, a sustainable food tray, at the end of 2020 and is currently in tender with four airlines for a joint contract value of $10 million. It has also designed art and furniture for a large U.A.E. real estate developer.