Founded in 2016 by Katharine Budd and Ian Dillon, NOW Money uses mobile banking technology to offer accounts, low-cost remittances, and other financial services to migrant workers. In March 2021, The U.A.E.-based Fintech startup secured $7 million in a funding round, taking its total funding since inception to $8.5 million. NOW Money has also received funding from Expo 2020 and Visa. The company plans to expand to Saudi Arabia and increase its customer base to 200,000 by the end of 2021. Budd also played a vital role in launching Cardlytics, which went public on Nasdaq with a valuation of $285 million.