Mona Ataya, Leena Khalil
10 Women Behind Middle Eastern Tech Brands 2021

Rank: 1

Mona Ataya, Leena Khalil

Company: Mumzworld

Sector: E-Commerce

Established: 2011

Nationality: Palestinian, Iraqi

Headquarters: U.A.E.

Since its establishment in 2011, has raised $50 million through five rounds of funding. The brand caters to over 2.5 million mothers, selling over 5,000 global brands and 300,000 products. In 2020, the company introduced 3,000 new products. Ataya received an honorary selection as a UN advocate for the United Nations Conference on Trade and Development. The brand partnered with MBC for the Sabah Al Khair program. In June 2021, Mumzworld agreed to be acquired by Tamer Group in what will be the largest exit for an all-woman-founded startup in the region.