Bekdache cofounded eco-friendly notebook brand Dingbats* in 2016. It has since grown to include pens and backpacks. With sales channels in the U.K., Europe, Canada, the U.S., Australia, New Zealand, the Middle East, and the Far East, the company was valued at $9.5 million in 2021. Dingbats* donates 2% of all revenue that it generates in the U.K. to the World Wildlife Fund.