The three cofounders established Bekya Pay, a recycling and waste management platform that incentivizes recycling with cash and vouchers for households and businesses. It offers smart collection systems, including mobile pickups, allowing users to sort and exchange recyclables for financial rewards or digital payments, while connecting supply to factories and the informal sector. Founded in March 2024, Bekya Pay holds contracts with Fathallah Markets, Francophone Schools, and Banque Misr. The platform has over 25,000 B2C users, signs around 20 annual B2B contracts, and has processed approximately 400 tons of recyclable waste.