Braidi is a biomedical engineer and founder of Antati, a science-backed skincare brand launched in January 2025. Since then, it has sold over 21,000 units worldwide. He owns and operates a laboratory in Lebanon where all products are researched, developed, and manufactured. Antati ships globally and is expanding its online and retail presence in the U.A.E. and Kuwait, currently available at Galeries Lafayette Dubai and Namshi, with an upcoming launch on Boutiqaat Kuwait. Braidi is also a content creator with 1.7 million followers on Instagram, as of November 2025.