30 Women Behind Middle
Eastern Brands 2022


30. Balqees Fathi

Brand: BEX Beauty

Category: Beauty

Establishment: 2020

Nationality: Emirati

Headquarters: U.A.E.

Fathi is a well-known Emirati singer with 13 million followers on Instagram, 1.4 million followers on Facebook, and 1.76 million subscribers on YouTube, as of April 2022. Her father, Ahmed Fathi, is also a Yemeni musician. BEX Beauty is sold at major retailers like Ounass.ae and FACES, and in the U.A.E. and Saudi Arabia, shipping to all over the world.