30 Women Behind Middle
Eastern Brands 2022

   

23. Mina Al Sheikhly

Brand: By Mina Al Sheikhly

Category: Beauty

Establishment: 2020

Nationality: Iraqi

Headquarters: U.A.E.

Mina Al Sheikhly’s mascara line, comprising of two mascaras—elevated and tailored—is produced and packaged in Italy. According to the company in November 2021, the line reported more than $1 million in revenues since establishment, with Iraq, Saudi Arabia, the U.A.E., and the U.S. being its top-selling markets. Al Sheikhly is also the host of MBC’s Iraq Beit Beauty TV show, and her personal Instagram account had more than 3.2 million followers as of April 11, 2022.