Haririan assumed his current position in April 2024, having first joined BMW in 1991. In 2024, BMW Group Middle East recorded a 15.4% growth in sales for the BMW brand, an over 16% increase for MINI, and more than 4.6% for BMW Motorrad. The Middle East ranked as the third-strongest growing market globally for BMW. Haririan was previously CEO and managing director of the BMW Group in Poland and Greece.