54. Bassel Kakish

Designation: CEO
Company: Publicis Groupe Middle East & Türkiye
Nationality: Jordanian
Global Headquarters: France
Sector: Media

Kakish assumed his current role in 2021, overseeing over 3,600 people. In Q1 2025, Publicis Groupe Middle East and Africa achieved a 14.4% yearly growth in net revenue. In March 2025, the group launched Ra’idah with the Abu Dhabi Businesswomen Council—a year-long program focused on enabling women-led SMEs. In September 2024, Publicis entered into a strategic partnership with Columbus Digital. Kakish has previously held various regional roles with the company, including chief financial officer, chief integration officer, and co-managing director of Publicis Sapient in the Middle East.