Banabeela has served as CEO of Mobily since February 2025. In 2024, the company reduced its scope 1 emissions by 17% and scope 2 by 4% compared to the 2022 baseline, alongside a 13.8% cut in energy use and a 5.1% drop in water withdrawal. In 2024, Mobily achieved a 96.3% completion rate of its LED installation target and 98% in smart inverter air conditioners. The company maintained zero waste-to-landfill, recycled 3,555 kg of office waste, and increased eSIM adoption by 33.3%, totaling 800,000 activations.