Alabid founded Qormuz, a Saudi cultural lifestyle brand, in 2022. The company reimagines heritage through modern design, offering leather handbags, outerwear, home accessories, perfumes, and gift sets. As of mid-November 2025, the company generated $1.7 million in revenues, recorded approximately 215,490 visits, and served over 3,560 confirmed customers with 5,687 total orders. Growth was driven by the launch of its Winter 2025–2026 collection, Northern Winds.