The four schoolmates launched Ejari in 2023, a financial services platform for home renting offering a rent-now, pay-later (RNPL) solution for Saudi Arabia’s rental market. As of October 2025, Ejari has received over $200 million in demand and maintains a $50 million active pipeline of pre-approved customers. The platform covers properties in 20 cities across eight regions in Saudi Arabia and serves more than 30,000 users.