Khoury founded Youmi Beauty in 2017, initially selling lenses, hair, and styling tools, and is now expanding into skincare and fragrance. The company partners with international manufacturers in Italy, South Korea, and China. In 2024, Youmi Beauty’s revenues grew 12.8% to $2.7 million, followed by a 60% increase in the first nine months of 2025 compared to 2024. As of November 2025, Khoury had 8.3 million followers on Instagram and over 4.8 million on Snapchat.