Abouelkhair and Selim cofounded 2oolameme in 2020, a social gaming company creating culturally relevant physical and digital games. To date, they’ve sold over one million games, including 560,000 in 2025 as of July, across more than 550 stores in eight countries. Their app, Kooz, launched in 2023, has over 390,000 downloads and 48,000 active users. The company has produced 33 commercial games and more than 35 custom corporate games for major brands, including Maybelline, Allianz, EFG Holding, and others.